What is our process in fact checking content?
How to Fact-Check Like a Pro
Tired of seeing misinformation? Never know who or what to trust? Want better tools to sort truth from fiction? Here’s a quick guide to sorting out facts, evaluating resources and becoming more knowledgeable about the resources you use to find information.
Check Credentials – Is the author specialized in the field that the article is concerned with? Does s/he currently work in that field? Check LinkedIn or do a quick Google search to see if the author can speak about the subject with authority and accuracy.
Read the “About Us” section. Does the resource have one? Reputable websites will have some type of About Us section and will provide a way for you to contact them.
Look for Bias – Does the article seem to lean toward a particular point of view? Does it link to sites, files, or images that seem to skew to the left or the right? Biased articles may not be giving you the whole story.
Check the Dates – Like eggs and milk, information can have an expiration date. In most cases, use the most up-to-date information you can find.
Check out the Source – When an article cites sources, it’s good to check them out. Sometimes, official-sounding associations are really biased think tanks or represent only a fringe view of a group of people. If you can’t find sources, read as much about the topic as you can to get a feel for what’s already out there and decide for your self if the article is accurate or not.
Examine URLs – We see quite a bit of domain manipulation these days. For example, what looks like an .edu domain, followed by .co or “lo” is likely a fake or deceptive site. If you are you seeing a slightly variant version of a well-known URL, do some investigating.
Suspect the sensational – When you see something posted that looks sensational, it is even more important to be skeptical. Exaggerated and provocative headlines with excessive use of capital letters or emotional language are serious red flags.
Judge Hard – If what you’re reading seems too good to be true, or too weird, or too reactionary, it probably is.
Detailed Analysis of AI vs. Human Content
1. Quality of Content
AI Content: Correct, but might lack deeper meaning
Example: An AI-generated article on climate change might include accurate data and general insights but may miss the nuance of personal narratives or experience.
- AI-generated Content: “Climate change is caused by the increase of greenhouse gases in the atmosphere. It leads to rising global temperatures, melting ice caps, and more frequent extreme weather events.”
Human Content: Deeper understanding and ideas
Example: A human-written article on climate change can include personal anecdotes and emotional appeals.
- Human-written Content: “I remember standing on the shores of Alaska, watching glaciers that had stood for decades melting away. It was a reminder that climate change isn’t just a statistic; it’s a reality affecting our world greatly.”
2. Speed and Efficiency
AI Content: Fast content generation
Example: A news organization using AI to generate real-time summaries of sports events.
- AI-generated Content: “In today’s match, Team A defeated Team B with a score of 3-2. The winning goal was scored in the 89th minute, securing Team A’s place in the finals.”
Human Content: Takes more time to write carefully
Example: A human journalist writing a detailed match report that includes analysis, player interviews, and expert commentary.
- Human-written Content: “In an exhilarating showdown, Team A emerged victorious over Team B with a last-minute goal. The atmosphere was electric as fans cheered their team’s advance to the finals. Player X’s performance was particularly noteworthy, demonstrating exceptional skill and determination.”
3. Scalability
AI Content: Can produce large volumes quickly
Example: An e-commerce site using AI to generate thousands of product descriptions.
- AI-generated Content: “This stylish red dress is perfect for any occasion. Made from high-quality materials, it offers both comfort and elegance.”
Human Content: Time and effort required for large volumes
Example: A team of writers crafting personalized product descriptions that highlight unique features and benefits.
- Human-written Content: “Turn heads at your next event with this stunning red dress. Crafted from luxurious silk, it not only exudes elegance but also ensures unparalleled comfort. Whether it’s a formal dinner or a casual gathering, this dress is your go-to for making a lasting impression.”
4. Cost
AI Content: Low ongoing costs after setup
Example: A company using AI to generate regular blog posts on industry news.
- AI-generated Content: “The latest trends in the tech industry include advancements in artificial intelligence and blockchain technology. Companies are increasingly investing in these areas to stay competitive.”
Human Content: Higher costs due to labor
Example: Hiring a professional writer or journalist to produce in-depth articles on industry trends.
- Human-written Content: “As the tech industry evolves, artificial intelligence and blockchain technology have emerged as viral areas of innovation. Leading companies are pouring resources into these technologies, seeking to leverage their potential for transformative change. Experts suggest that the next decade will see unprecedented advancements, reshaping the competitive landscape.” ~Mohsen Bavi
5. Creativity and Innovation
AI Content: Lacks originality
Example: AI creating a generic advertisement for a new smartphone.
- AI-generated Content: “The new smartphone offers a high-resolution camera, fast processor, and long battery life. It’s the perfect choice for tech enthusiasts.”
Human Content: Original and inventive ideas
Example: A human marketer crafting a creative campaign for the same smartphone.
- Human-written Content: “Capture life’s best moments with unmatched clarity using our latest smartphone. Powered by advanced technology, it not only keeps you connected but also turns every snapshot into a masterpiece. Embrace innovation, embrace the extraordinary.”
6. Reliability and Accuracy
AI Content: Good with data but can be inaccurate
Example: AI summarizing a complex medical study.
- AI-generated Content: “The study shows that the new drug is effective in reducing symptoms of the disease. Further research is needed to confirm these findings.”
Human Content: Better at verifying facts and ensuring accuracy
Example: A medical writer analyzing and interpreting the same study.
- Human-written Content: “The recent clinical trial of the new drug revealed a significant reduction in symptoms for patients. However, the study says that additional research is essential to fully understand the long-term efficacy and potential side effects. As Dr. Smith explains, ‘While these results are promising, we must approach them with careful optimism.'”
7. Personalization
AI Content: Matches content to user preferences, sometimes off
Example: An AI personalizing marketing emails.
- AI-generated Content: “Hi [Name], we noticed you liked our recent collection. Here are some new arrivals you might love.”
Human Content: Tailored to audience needs
Example: A human writer crafting personalized emails based on detailed customer profiles.
- Human-written Content: “Hi Sarah, we saw you loved our summer collection! We’ve handpicked a few new arrivals we think you’ll adore. Each piece is designed with your unique style in mind, ensuring you look and feel fabulous all season long.”
8. Ethical Considerations
AI Content: Potential for bias and misuse
Example: AI generating news content that inadvertently perpetuates bias.
- AI-generated Content: “Reports indicate a rise in crime rates in urban areas. Authorities are taking measures to address the issue.”
Human Content: Ethical considerations in content creation
Example: A human journalist writing a balanced and ethical piece on the same topic.
- Human-written Content: “While recent reports suggest an increase in crime rates in certain urban areas, it’s important to consider the broader context. Factors such as economic inequality, social services, and community engagement play significant roles. Experts emphasize the need for comprehensive strategies that address the root causes of crime, rather than merely focusing on punishments.”
9. Complex Prompts Involved in AI
AI Content: Complex prompts required for optimal results
Example: Write a 70-word article about machine learning in a disciplined and natural tone. Use basic, plain English to make it understandable for people at all levels of English knowledge. Explain what machine learning is, how it is used in everyday life, and why it is important. Make sure the tone is clear and straightforward, without using complicated words. The goal is to inform and educate readers about the basics of machine learning in an accessible way.
- AI-generated Content: Machine learning is a type of artificial intelligence that helps computers learn from data and improve over time without being explicitly programmed. It is used in everyday life in things like recommendation systems on Netflix, voice assistants like Siri, and spam filters in email. Understanding machine learning is important because it is changing how we interact with technology and can solve many real-world problems efficiently.
Human Content: No prompts involved, However, human intuition and expertise guidance might be necessary.
Example: A human expert writing a tutorial on machine learning can intuitively decide which concepts to explain in more detail and how to structure the content for better comprehension.
- Human-written Content: “Machine learning is an exciting part of AI that allows computers to learn from data and make decisions without being programmed. As an example, consider how you would teach a child to distinguish between various fruits. In this case we use supervised learning: we show the computer many pictures of different types of fruit (e.g., apples or bananas) until It knows what any given type is when asked about it by another person.’ This approach differs from unsupervised learning which is about finding relationships in data without using any guidance or suggestions (much like playing hide and seek).”
AI for content marketers: Pros – time-saving (88%), high quality (82%), clarity (49%). Cons – long implementation (69%), risks (35%), cost (19%).
While AI-generated content offers advantages in speed, efficiency, scalability, and cost, human-written content excels in quality, creativity, reliability, personalization, and ethical considerations. Additionally, AI content generation requires carefully crafted complex prompts to achieve the best results, whereas human writers use their intuition and expertise to guide content creation.
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